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Senior Marketing Communications Manager - Annies

Food. Purpose. You.
As one of the world's leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.
EOE/Minorities/Females/Vets/Disabilities
Overview:
The Senior Marketing Communications (MarComm) Manager leads all multi-channel communication ideas to generate awareness and drive trial and loyalty for Annie's brand, mission and product portfolio. This position is responsible for consistent messaging and brand voice for all consumer touchpoints including owned, earned and paid media, as well as consumer relations and event activation. The Sr. Marcom Manager will lead and develop a talented team to deliver seamless execution across proven levers, while pushing to test and explore for the future.
Key Responsibilities:
Work closely with brand marketers, cross-functional teams and agencies to create consumer-first communication strategies, plans and timelines.
Work with social and digital reports to develop content and maintain always-on marcom calendar spanning social, email, website and influencer marketing.
Develop corporate, brand and product messaging for PR, social, digital and consumer relations activities. Materials include, but not limited to, press releases, FAQs, fact sheets, media statements/quotes and copy for emails, website and social.
Lead tradeshow activation with support from brand ambassadors and sales team. Current shows include Expo East, Fancy Foods and Expo West.
Manage Consumer Relations team, ensuring most up-to-date consumer responses and reporting.
Own cause marketing strategy, evaluating key cause partners and sponsorship/philanthropic opportunities.
Demonstrate leadership in identifying trends, opportunities, issues and best practices across marketing communications.
Budget management for all marketing communications activities.
Actively manage and develop a team of 4 direct reports, including manager level, as well as 3 indirect reports. Coach team and contribute to their career growth.
Experience:
Bachelor's Degree
Experience in working with multiple marketing communication touchpoints (Including content, digital, social, PR, promotions, tradeshows, events or price incentives)
Experience managing and developing a team of direct reports
10+ years of communications experience, preferably in copywriting, media agency and/or consulting
5+ years of digital experience
5+ years of media planning and buying experience
Expertise in media landscape, several media channels and media strategy
Experience orchestrating and executing multi-faceted plans
Clear understanding and ability to translate strategy into tactical executions
Experience leading people/teams
Track record of close collaboration with creative partners to bring holistic ideas to life
Ability to execute on consumer insights
CPG industry experience preferred
Passion for natural/organic food and mission-driven companies
Use your skills and experience to:
Aggressively pursue opportunities & create communications deliverables that align with business goals and objectives
Lead teams both internal and external to uncover innovative ideas and deliver comprehensive marketing communications plans across all channels
Apply critical thinking and strategic frameworks to drive the work
Be an expert, always learning about consumers, their behaviors and consumption patterns as well as emerging trends in culture
Build relationships across disciplines and with external partners
Demonstrate leadership in identifying trends, opportunities, issues and best practices across marketing communications
Develops and maintains an acute knowledge of the brand ? category, consumer and communications landscape
React quickly to strategically align with changing communications needs
CB2



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