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eCommerce CRM Manager- Berkeley, CA

Food. Purpose. You.
As one of the world's leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.
EOE/Minorities/Females/Vets/Disabilities
General Mills is seeking an eCommerce CRM Manager to work on our newly forming Global eCommerce team. The purpose of this team is to accelerate growth through an advantaged Ecommerce capability. This position is responsible for building our CRM program from the ground level, focusing first on Haagen-Dazs in China and expanding to all General Mills Operating Segments (North America including B2B, Europe, Asia, Latin America).
Our ideal candidate will have an entrepreneurial spirit, a strong understanding for the overall digital landscape and how consumers spend their time, willing and able to build CRM as a capability that will be leveraged to drive our business growth globally. The role requires strategic thinking, a high level of detail orientation, process management experience and strong collaboration skills to successfully advance CRM adoption into the businesses.
MAIN RESPONSIBILITIES
Manage all aspects of CRM database including maintenance, integration, and reporting
Collaborate with data analysts to help identify new data sources, segment the market, target specific consumer segments and identify new business opportunities
Develop segmentation and personalization strategies to maximize all aspects of the database, including engagement, retention, and monetization
Identify and apply best practices to measure, analyze, test and suggest improvements to marketing program performance
Recommend A/B testing and work with internal teams to execute to constantly improve measured results
Build and leverage relationships across business teams to create holistic brand strategies and plans
Champion education and adoption of CRM best practices, working closely with business teams to drive business change
MINIMUM REQUIREMENTS
Bachelor's Degree, prefer in Computer Science, Analytics, Statistics or Math
5-7 yrs relevant CRM experience
Highly proficient in working with digital analytics (data and toolsets), relational databases and business analytics tools
Strong knowledge of digital landscapes and ecosystems
Ability to communicate effectively with business partners and leaders
PREFERRED QUALIFICATIONS
Highly self-motivated and self-sufficient
Curious, creative and out-of-the-box critical thinker - Demonstrates creative thinking while looking across several data sources to identify opportunities and new insights
Comfortable bringing clarity out of ambiguity
Ability to see the bigger picture while maintaining a high level of detail orientation
Capable of leveraging and connecting strong business and technical knowledge
Adaptable to changing team needs and requests for information and intelligence
CB2



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